Augmented Reality (AR) is used in real estate to create interactive and immersive property experiences. By using AR apps, potential buyers can visualize properties in 3D, virtually stage homes with furniture, or see how renovations might look. This technology in real estate enhances customer engagement and aids in decision-making. Real estate agents and developers use AR to showcase properties remotely, saving time and resources. In PropTech India, incorporating AR is becoming a key strategy for marketing and selling properties, improving real estate efficiency and customer satisfaction.