Augmented Reality (AR) is used in real estate to enhance property marketing and customer engagement. AR apps allow users to visualize how furniture and decor would look in a space, aiding in interior design decisions. Developers use AR to showcase floor plans and property features interactively. This technology improves real estate efficiency by facilitating remote viewing and reducing the need for physical staging. In PropTech India, AR is becoming a key tool in technology in real estate, offering innovative solutions to attract and retain clients.