The cost of implementing virtual reality in real estate varies based on the technology and scale. Creating a VR property tour can range from $1,000 to $10,000 per property, depending on complexity and quality. For real estate firms, investing in VR technology can enhance marketing efforts and attract tech-savvy clients. The investment can lead to higher sales efficiency and broader market reach. In PropTech India, companies are increasingly allocating budgets for VR, recognizing its value in technology in real estate and competitive advantage.