Data analytics is important in real estate because it enables informed decision-making by providing actionable insights from vast amounts of data. It helps in predicting market trends, optimizing pricing strategies, and identifying investment opportunities. Data analytics improves customer segmentation and personalization, enhancing marketing effectiveness. In PropTech India, utilizing data analytics in real estate is essential for staying competitive, improving real estate efficiency, and adapting to market changes. Embracing data-driven strategies is a key aspect of technology in real estate and modern business success.