Century Real Estate’s Bold Vision: Aiming Rs 2,000 Cr in FY25 with Aspirational and Luxury Growth in Bengaluru

Bengaluru, often hailed as the world's fastest-growing city, has been a hotspot for real estate innovation, especially in the luxury and aspirational segments. Since 2020, the city has seen an unprecedented surge in demand, and at the forefront of this revolution stands Century Real Estate, a stalwart of Bengaluru’s development journey for over five decades.

Record Growth in FY 2024-25

Continuing its legacy, Century Real Estate has achieved an astounding 2X year-on-year growth, recording a remarkable Rs 1,040 crores in sales during the first half of FY 2024-25. With an ambitious target of Rs 2,000 crores for this fiscal year, the company is poised to elevate itself to the top tier of Bengaluru’s real estate developers by sales revenue.

A Record-Breaking Quarter and Pre-Launch Success

The second quarter of FY 2024-25 marked a historic milestone for the company, with Rs 507 crores in sales — its highest-ever quarterly figure. Key pre-launches, including Codename Built Rare and Codename Unbelievable, contributed significantly to this success, generating over Rs 700 crores in sales even before their official launch.

Codename Built Rare, alone, accounted for Rs 450 crores, reflecting the soaring demand for luxury residences in prime localities like Indiranagar, where large developments remain a rarity. Meanwhile, ongoing projects such as Century Ethos, Century Wintersun, and Century Trails collectively added over Rs 300 crores to the company’s impressive performance.

A Vision of Growth and Excellence

Speaking on this success, Mahesh Prabhu, CEO of Century Real Estate, shared insights into the company's philosophy. “Our growth is a testament to our vision of embellishing Bengaluru’s skyline with world-class developments. With a focus on customer-centric innovation and a talented team driving our mission, we aim to create a company of the future. The upcoming large-scale developments in East and North Bengaluru will further strengthen our legacy of delivering unmatched quality and amenities.”

Adapting to Evolving Homebuyer Preferences

The post-pandemic era has brought a shift in homebuyer priorities. Today’s buyers, particularly millennials, seek larger homes with integrated ecosystems that offer a holistic living experience. Maninder Chhabra, Director of Sales, Marketing & CRM, highlighted this change, noting, “Buyers now look for thoughtfully crafted spaces and new-age amenities that align with their lifestyle aspirations. Century Real Estate has successfully addressed these needs through innovative product designs and differentiated marketing strategies.”

This forward-thinking approach has enabled the company to achieve over 10X growth in sales over the past five years, with new launches often witnessing near-total sellouts.

A Legacy of Trust and Innovation

Founded in 1973 by Dr. P Dayananda Pai and P Satish Pai, Century Real Estate boasts a rich legacy of over 50 years. With a development portfolio of more than 20 million sq. ft. and a land bank exceeding 3,000 acres, the company has cemented its reputation as one of South India’s most respected real estate developers.

Century’s integrated developments span across premium residential and commercial assets, including hotels, office buildings, educational institutions, and integrated townships. These projects exemplify the company’s dedication to quality and innovation, ensuring lasting value for both homebuyers and the community.

Setting New Benchmarks in Bengaluru

As Century Real Estate looks to the future, its upcoming projects in Bengaluru’s prime locations promise world-class homes, state-of-the-art amenities, and unmatched convenience. With a strategic focus on leveraging its prime land bank, the company is committed to delivering developments that resonate with the aspirations of modern homebuyers.

This impressive growth trajectory underscores the trust that discerning buyers place in Century Real Estate — a developer that continues to define the gold standard in Bengaluru’s real estate landscape.