A Listing Agent is a licensed representative hired by an owner to promote, market, and negotiate the sale or lease of an asset. They handle pricing guidance, prepare adverts, coordinate showings, and manage key aspects of the transaction process. Typically, listing agents receive a commission if the deal closes under their representation timeframe.

Key Points:

• Marketing Focus: Taps into networks, online platforms, or targeted campaigns to attract potential parties.
• Owner Advocacy: Aim to secure the highest possible price or best occupant terms.
• Negotiation Support: Screens offers, handles counter-proposals, ensures contract compliance.
• Commissions: Fees vary, commonly a portion of the final consideration or lease total.

By appointing a listing agent, owners delegate specialized tasks and benefit from industry expertise, streamlining visibility and transaction pace.